As the central platform for the sports business world ISPO Munich brings together business professionals, brands, start-ups and innovators every year. It’s not just about new products, but also about fresh ideas, sustainable concepts and forward-looking business models. ISPO Munich is constantly evolving. With a clearer hall structure, it provides orientation, clarity and classifies trends in the industry.

The optimized hall concept enables an even more efficient ISPO Munich experience (Image credit: Messe München GmbH)

A clear hall structure for more orientation

To make the trade fair visit even more effective, the hall layout will be organized along the value chain:

• Brands & Products – This is where international brands and exciting start-ups present their latest innovations – from high-tech sports equipment to lifestyle products.
• Commerce & Experience – Everything to do with retail: How can sports products be successfully marketed? What role do digital strategies and customer experiences play? Answers can be found here.
• Upstream & Supply – The focus here is on sustainable materials, innovative designs and future-oriented production processes. How can sports products become more environmentally friendly? Which new materials are setting new standards?

This new structure is intended to provide more clarity, facilitate networking and offer a holistic view of the entire sports industry.

Knowledge, trends and networking

One highlight of ISPO Munich 2025 is the close connection between the trade show and the conference program. With formats such as Sport. Brand. Media. and Sports Tech Nation, current topics from the areas of technology, marketing and organized sport will be highlighted in depth.

An Experience Hub with interactive exhibitions, inspiring talks and networking sports for direct exchange will be an integral part of the event.

Curated topic areas for even more inspiration

In order to make the most important trends tangible, ISPO Munich 2025 relies on curated special areas and innovation hubs. The result is a trade show that not only provides information, but also creates real experiences – a home for everyone who wants to help shape the future of sport.

Be there: Help shape ISPO Munich!

ISPO Munich should be a home for everyone in the world of sports – a place where everyone in the industry feels at home. In the concept release webinar on March 27, there will be detailed insights into the innovations around ISPO Munich, as well as the opportunity to actively participate in the discussion. The further development of the event is a joint process. Register now and help shape it!

ISPO Munich 2025 Webinar – Be part of the concept release!

On March 27 at 11 a.m., we will present the focal points and ideas of the next ISPO Munich. Be one of the first to find out what to expect – and contribute your questions and wishes in the live Q&A session!
Be there – we look forward to exchanging ideas with you!

Be there and be among the first to find out what awaits you! REGISTER NOW.

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