ISPO Brandnew is the competition for international start-ups in the sports business. An interdisciplinary jury of sports experts has selected the three best newcomers in 2022 in the categories „Outdoor, Adventure & Snowsports,” „Performance, Body & Mind,” and „Sports Technology & Platforms. The Category Winners impress with unique innovations in the areas of sustainability, design, quality, functionality and technology. The Overall Winner was then chosen by the audience,
„Women are not small men.” Ida Sports rejects the „shrink it and pink it” approach of the big brands and develops a shoe specifically for women’s feet.
ISPO Brandnew Overall Winner – Ida Sports Football Boots
„Turns out, women are not small men!” Men’s and women’s feet are fundamentally different, and Ida Sports rejects the „shrink it and pink it” approach of the big brands. The shoes were designed with the unique biomechanics and requirements of female athletes in mind.
Designed specifically for the female foot, the Ida’s Classica 22 Women’s Soccer Cleats FG feature a custom toe box to combat pinching and prevent blisters. They also feature a narrower heel counter to prevent foot slippage. The unique placement of the cleats adapts to the female foot and relieves pressure on the soles of the feet.
No chemicals, just heat, and the pain of insect bites is forgotten. With the smartphone and the compact device from heat it®, itching is treated in seconds.
heat it®
„Have you ever been bitten by a mosquito? […] They can really destroy great experiences outdoors.” The ingenious idea originally came about during a student competition in the summer of 2017. Fed up with mosquito bites, heatit tried out the treatment with concentrated heat and were immediately convinced by the active principle, but not by the available products. Too clunky, never with them and inflexible! And so they decided to take the development into their own hands.
heat it® is a smartphone add-on that eliminates annoying symptoms such as itching after insect bites by supplying heat to the body (hyperthermia). This proven principle of action in combination with the smartphone makes for a smart and compact product. The coupling makes the heat it® significantly smaller, smarter and more customizable than conventional products.
Any physical object in 3D! And with one click, in the highest quality, in a few minutes and on a large scale.
3D Scanner by Covision Media
„This is truly revolutionary […] This is truly state of the art.” Covision Media’s 3D scanner can convert any physical object into 3D, with one click, at the highest quality, in minutes and on a large scale. The 3D scanner is focused on footwear and accessories (e.g. backpacks) and is mainly used by leading sportswear companies, such as: LaSportiva, GORE-Tex, Salewa, GEOX and others.
Customers use the 3D models for various B2B and B2C applications: Virtual-Try-On (VTO), 3D e-commerce, size-and-fit, augmented reality (AR), virtual reality (VR), non-fungible tokens (NFTs), and the emerging field of virtual photography (2D derived from 3D; replacing traditional photography).
Sustainable and 100% recyclable: The perfect alternative to traditional waterproof breathable textiles (WBTs).
Special Recognition by ALIBABA: amphitex
„Join our journey in making sportswear truly circular.” The love of exploring nature is seriously damaging the planet. 300 million square meters of used waterproof and breathable textiles and another 75 million square meters of offcuts end up in landfills or incineration every year. Due to their layered construction of various polymers, almost all of this waste is non-recyclable. Amphitex™ is a sustainable, 100% recyclable alternative to conventional waterproof breathable textiles (WBTs) commonly used in the outdoor industry.
WBTs are multi-layer fabrics: a water-repellent coated face fabric, a waterproof breathable membrane and a moisture-regulating fabric. These layers, often made of different polymers, are bonded together and therefore cannot be separated for recycling, but must be disposed of at the end of their life either in landfills or incineration. All layers of Amphitex™ are made from the same polymer and do not require a chemical DWR coating to be water repellent, as it is naturally superhydrophobic. This creates an innovative and recyclable mono-material solution.
BAJAO Cabin is an inflatable trekking tent that is precisely tailored to the needs of Stand Up Paddlers.
Special Recognition by Globetrotter: BAJAO
In the past, BAJAO has conducted many SUP tours. Both extended day trips, as well as multi-day adventure tours. In the process, they have always noticed that you have to use products from other sports that are poorly suited for Stand Up Paddling.
Especially with tents, there were many problems that previous trekking products could not solve:
- Why do I need to carry a sleeping pad or air mattress when I can use my SUP board as a pad? My space on the board for luggage is limited, so any savings on luggage is welcome.
- How can I secure my board at night to prevent damage or theft?
- Camping is not allowed everywhere. Anchoring, on the other hand, is almost always allowed. So why not camp on the water?
- One advantage of an inflatable board is that I can transport it in even the smallest car. Why not build the most flexible roof tent out of it?
All these questions have always led to the same problem: There are no suitable accessories for this sport. Since there is no brand that exclusively serves this secondary market, the BAJAO brand was founded and BAJAO Cabin was developed as the first product.
Press release
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