PrimaLoft, Inc., a global leader in advanced material technology, has seen a wave of brand adoptions of PrimaLoft® Insulation ThermoPlume® this winter season. ThermoPlume® is made up of feather-like plumes of synthetic fibers specially designed to mimic the lightweight warmth, loft, softness and compressibility of natural goose down. This enables designers to create garments that check the box for consumers seeking a vegan-friendly alternative that delivers the style and loft of down with the high-performance characteristics of PrimaLoft® synthetic insulation.
Its construction allows for it to be blown through traditional down-blowing manufacturing equipment, simplifying the manufacturing process for brands, and allowing product designers the freedom to create innovative garments.
“ThermoPlume® is the ethical response for brands looking to achieve the sought-after lofted look in garments, without having to make many changes to internal manufacturing processes already in place.”, states Tara Maurer-Mackay, SVP of Product at PrimaLoft. “It helps to simplify the supply chain, combat the volatility of down prices and provides consumers with peace of mind when it comes to the ethical sourcing of materials.”
The freedom in the design process has made ThermoPlume® a popular vegan-friendly alternative for outdoor and lifestyle apparel brands. Today, the series includes three different products:
- PrimaLoft® Black Insulation ThermoPlume® – 100% post-consumer recycled content
- PrimaLoft® Silver Insulation ThermoPlume® with Cross Core™ technology – fuses our best-in-class insulation fibers with aerogel technology to deliver next-level lightweight warmth.
- PrimaLoft® Black Insulation ThermoPlume® Bio™ – uses 100% recycled content and enables synthetic insulation fibers to return to materials found in nature.
In its relentless approach to elevate both sustainability and performance through innovation, PrimaLoft was able to convert both Black-level PrimaLoft® ThermoPlume® insulations to 100% recycled material while maintaining the same level of warmth and performance. In addition to repurposing existing polyester, using recycled material results in drastic carbon savings compared to virgin polyester.
With more than 70 brand adoptions, PrimaLoft® ThermoPlume® is one of the best-selling products in the portfolio. For Fall/Winter 2022-2023, key brands include Nike, ALO Yoga, FP Movement, Helly Hansen, Montane, Vuori, Ecoalf and more.
Primaloft’s press release